6 - Why Your Business Should Be About People, Not Money With Nicky Billou

Apr 1, 2025    Chris Behnke, Nicky Billou

Season 1, Episode 6 // Leadership Culture With Chris Behnke


What does it really take to lead in today's world? Nicky Billou, entrepreneur, best-selling author, and business strategist, joins Chris Behnke to share the powerful truth about serving others, discovering your unique purpose, and scaling your impact.


From his family's escape from Iran to becoming a champion for freedom and entrepreneurship, Nicky reveals how the greatest leaders focus on people, not numbers. He shares how he helps business owners become thought leaders, why monetizing your mission starts with love, and how niching down can skyrocket your success.


If you’ve ever felt like you were missing the life you were meant to live, this episode will challenge and inspire you to step into your highest calling.


Leadership starts with serving others – The greatest leaders focus on how many people they can help, not how much they can make.


Niching down unlocks massive growth – Being specific and deeply passionate about who you serve multiplies your impact.


Your purpose isn’t about money – Success comes from finding a mission that drives you and then building a business around it.


You don’t have time to waste – You were created for a reason, and now is the time to step into your calling.

People need someone to believe in them – Sometimes, the biggest breakthrough comes when someone else sees the potential in you that you don’t see in yourself.


"Business is about people, not money. If you focus on people, the money will follow." – Nicky Billou


Resources Mentioned:

Nicky Billou's Website & Coaching: eCircle Academy

Nicky’s Books on Amazon: Nicky Billou's Books

Nicky's Socials: Instagram, Face Book, Linked In

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